Health Marketing Quarterly

عنوان


Health Marketing Quarterly


ژورنال مديليب منبع معتبر تحقيقات و پژوهش ها در زمينه پزشکي ميباشد.فلسفه ژورنال‌ها، حفظ و نگهداري مطالب علمي و ثبت به نام صاحب اثر و جلوگيري از سرقت ادبي است

Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.

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